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Instagram’s Threads: all the updates on the new Twitter competitor

As Twitter continues to flail about under Elon Musk, all eyes are on the newly launched Instagram Threads as a potential replacement. Meta launched Threads on iOS, Android, and the web on July 5th — a little bit ahead of schedule.

Two days in, Mark Zuckerberg said Threads has registered over 70 million accounts, and it’s still growing.

In an interview about Threads with The Verge, Instagram CEO Adam Mosseri explains why the platform wants to take on Twitter. “Obviously, Twitter pioneered the space,” Mosseri says. “And there are a lot of good offerings out there for public conversations. But just given everything that was going on, we thought there was an opportunity to build something that was open and something that was good for the community that was already using Instagram.”

Rumors about the new Meta-owned platform were swirling for months, with a March report from Platformer revealing the company was “exploring a standalone decentralized social network for sharing text updates.” In June, Alex Heath leaked the details of a companywide meeting where the app was shown off and shared the first glimpse at Threads.

Threads is “Instagram’s text-based conversation app” where “communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app is closely tied to Instagram, meaning you’ll get to use the same username across both apps as well as quickly follow all of the accounts you’ve been following on Instagram.

  • Threads is making it easy for anyone to see a post’s view count

    Illustration of the Threads app logo
    Illustration: The Verge

    One important step of evolving Threads into a fully featured social media platform is being more transparent about reach and distribution. And today, Instagram boss Adam Mosseri says the company is making it easy for anyone to see a post’s view count. “It’s important that people understand how their Threads posts perform, so we’re rolling out the ability to tap anywhere on a post to display its total view count,” he writes.

    As usual, it’ll take some time before everyone gets this option — I’m not seeing it in my app or on the web just yet — but it’ll be a welcome window into performance for influencers, businesses, and regular users. If nothing else, it’s always nice to know you’re not just shouting into the void. “We’ve got more work to do, but I think this is a great first step in giving creators the some of the data they’ve been asking for,” Mosseri added.

    Read Article >
  • Don’t quote (post) me on this.

    Instagram boss Adam Mosseri posted that Threads users can now limit who can quote their posts.

    Or so TechCrunch writes — Mosseri’s post seems to be gone, but the feature is there for me. If you have it too, you’ll see “Anyone can reply & quote” at the bottom when starting a new post to get the new options.


    A screenshot of the new feature, with replies and quote posts limited only to those mentioned. At the top, it says the post won’t be shared with the fediverse because limits have been applied.
    Limiting who can reply and quote turns off fediverse sharing.
    Screenshot: Threads
  • Emma Roth

    Apr 25

    Emma Roth

    Threads will now automatically filter out offensive words from your feeds

    An image showing the Threads logo
    Illustration: The Verge

    Just like Instagram, Threads will now automatically filter out potentially offensive words, phrases, or emoji by default. In a post on Thursday, Instagram head Adam Mosseri announced that the new Hidden Words feature will apply to both your “Following” and “For You” feeds, along with search results, profiles, and replies to your posts.

    If you want to cast a wider net over the content Threads filters out, you can add specific words, phrases, or emoji to hide by tweaking the option inside the app’s settings. Meta notes that you can turn Hidden Words on or off at any time. Instagram started letting users filter out abusive words from their comments in 2016 before extending the feature to DMs.

    Read Article >
  • Emma Roth

    Apr 24

    Emma Roth

    Threads wants to let you wipe your old posts away

    An image showing the Threads logo
    Image: The Verge

    Threads is testing the option to automatically hide your old posts. Instagram head Adam Mosseri says the feature is only available to a “small number” of users for now, but it will let you choose to archive individual posts manually or have them automatically archived after a certain amount of time.

    You can see an example of how the feature might look in Mosseri’s post on Threads. Users with access to the test should be able to manually archive their content by hitting the three dots in the top-right corner of a post and selecting “Archive now.” This will give users the option to hide certain posts on their profiles, similar to the archive option on Instagram.

    Read Article >
  • An update on how Threads is doing.

    The app now has 150 million monthly users, Mark Zuckerberg said Wednesday during Meta’s earnings call. There were almost 100 million monthly Threads users in October.

    The metric I’d really like to see, however, is daily users. Meta is juicing the visibility of Threads posts in the Instagram feed, and I’ve heard that a lot of user growth has been coming from that drive-by traffic. If it really wants to kill X, Meta still needs to build a sticky experience that more people come to daily.


  • Taylor Swift is finally on Threads, and Zuck is very excited about it.

    It’s not just us Swifties who have been waiting impatiently for April 19th — The Tortured Poets Department (TTPD) release day. It appears Mark Zuckerberg had a carefully worded pun locked and loaded for today, which also marks the pop superstar’s debut on Threads.


    An anthology of new works that reflect events, opinions & sentiments from a fleeting & fatalistic moment in time - one that was both sensational & sorrowful in equal measure. This period of the author’s life is now over, the chapter closed & boarded up. There is nothing to avenge, no scores to settle once wounds have healed. This writer is of the firm belief that our tears become holy in the form of ink on a page. Once we have spoken our saddest story, we can be free of it.
    “Nice to meet you, where you been?”
    Image: @Zuck (Threads)
  • This looks better on your phone.

    Threads is part of Instagram, but it’s never played nicely with Reels — until now.

    Now, Threads posts with Reels (like this one of Becca Farsace checking out the new Insta360 cam) viewed in the Android or iOS app will display the video in line instead of burdening viewers with the responsibility of an additional click. Web viewers, however, will still need to use their imagination or click through.


  • Emma Roth

    Apr 15

    Emma Roth

    Threads is testing new search filters.

    While the “recent” filter should make it easier to find real-time search results, the “top” option shows popular posts related to your search. The test is only rolling out to a small number of users, according to Instagram head Adam Mosseri.


  • It may be getting easier to DM via Threads.

    A test Meta is running on some accounts puts a messaging button on the profile page with an in-app messaging box.

    As Meta told Engadget, this is still using Instagram’s DM system and there are currently no plans to build a standalone messaging experience on Threads. Even still, a step in the right direction.


  • Wes Davis

    Apr 15

    Wes Davis

    Meta is temporarily shutting Threads down in Turkey on April 29th.

    Because of a temporary injunction (PDF) from the Turkish Competition Authority (TCA), which ruled that linking Threads and Instagram data without user opt-in abuses Meta’s social media dominance. Turkish Threads users can either delete their profiles or deactivate them until / if the service gets turned back on.

    TechCrunch notes the country had previously fined Meta $18.6 million in 2022 for data-sharing across its apps.


    Following a decision by the Turkish Competition Authority, Threads will no longer be available in Türkiye starting from 29 April 2024. Your profile will be deactivated, but you’ll be able to download your information and delete your profile at any time. We value the Threads community in Türkiye and hope to be back soon.
    The notification received by users based in Turkey or who have recently spent time there.
    Image: Meta / @NetBlocks (X)
  • Meta apologizes for mistakenly blocking links to local news sites.

    Meta briefly blocked links to The Kansas Reflector, News From The States, and The Handbasket due to a “security error,” spokesperson Andy Stone said. The Handbasket writer Marisa Kabas says Meta wouldn’t give further details about the blocks or send a follow up notice to users who saw a security warning.

    Reflector readers noticed they were unable to share an op-ed critical of Facebook published Thursday. On Friday, The Verge was able to replicate the “Link not allowed” error on Threads, though other Reflector links could post.


  • President Biden is now posting into the fediverse

    A screenshot of President Biden’s account, as viewed from a Mastodon instance on the web.
    The president’s account can now be found on platforms like Mastodon.
    Screenshot: Wes Davis / The Verge

    The official US president Threads account, currently helmed by President Joe Biden, has begun using Meta’s ActivityPub integration, making Biden the first sitting US president to post on the decentralized networking protocol. If you want to follow the President’s posts, but don’t want to leave Mastodon, you can follow @potus@threads.net.

    The account turning on fediverse posting comes only a couple of weeks after Threads rolled out its beta ActivityPub integration for users in the US, Canada, and Japan.

    Read Article >
  • Meta tests live scores on Threads, starting with NBA games.

    While Threads continues to test the waters of federation, the team is working on other features too. Continuing a push that started with “NBA Threads” outreach events around summer league and All-Star Weekend, and snagging posts from newsbreakers like Woj and Shams, it’s now testing live scores of NBA games and plans to add other sports.

    Of course, it’s March, so why not start with the Women’s and Men’s NCAA basketball tournaments and bring in the NBA during the playoffs?


  • Emma Roth

    Mar 21

    Emma Roth

    Threads’ fediverse beta opens to share your posts on Mastodon, too

    An image showing the Threads logo
    Image: The Verge

    Threads is rolling out a beta of its fediverse integration in the US, Canada, and Japan. In a post on Thursday, Meta CEO Mark Zuckerberg announced that toggling on the feature will let you cross-post and view likes from other federated platforms, like Mastodon.

    Threads previewed its fediverse integration earlier this week during the FediForum. As outlined on its support page, Meta says that you must have a public account to turn on fediverse sharing, which will allow users on other servers to “search for and follow your profile, view your posts, interact with your content, and share your content to anyone on or off their server.”

    Read Article >
  • Emma Roth

    Mar 19

    Emma Roth

    Meta just showed off Threads’ fediverse integration for the very first time

    An image showing the Threads logo
    Illustration: The Verge

    Threads is coming to the fediverse — and we just got our first official look at how that might work from Meta itself. During the FediForum conference on Tuesday, Meta’s Peter Cottle showed off a brief demo of how users will eventually be able to connect their accounts and posts to the fediverse. The integration will let users share their posts across different platforms through Threads, letting them reach multiple audiences at once. Meta is just one of the many platforms aiming to join the fediverse, a group of decentralized social networks aiming to become interoperable with one another.

    As you can see in the video below, which FediForum shared with The Verge, Cottle can navigate to his Threads account settings and toggle on an option called “fediverse sharing.” Meta will then show a pop-up explaining what exactly the fediverse is, along with some disclaimers Meta will flag to users so they know what they’re getting into.

    Read Article >
  • Emma Roth

    Mar 19

    Emma Roth

    Threads will now show trending topics for all users in the US.

    Meta CEO Mark Zuckerberg has announced that the feature is no longer in testing, which means you’ll now get to keep tabs on what people are talking about from the app’s search tab and For You feed.


  • The “new” Threads desktop app is available for Windows PCs.

    Yes, Windows users can get the Threads app Mark Zuckerberg is showing here from the Microsoft Store

    But once it’s installed, you’ll get the same desktop web app experience (loaded in Microsoft’s Edge web browser) that we’ve had access to since August.


  • Wes Davis

    Feb 24

    Wes Davis

    Threads trending topics roll out to more users.

    It’s been 12 days since Meta announced it was testing a way to easily follow what people are talking about on Threads, and now many users are reporting seeing it — including our own Richard Lawler.

    I don’t have it yet, because I’m cursed. If you do, you’ll see “Today’s topics” either between posts in the For You feed or in the search tab.


    Two screenshots showing “Today’s topics” in the search tab (left) and in the For You feed (right).
    Threads finally has trending topics.
    Screenshot: Richard Lawler
  • Threads (tentatively) now lets you save drafts and take pictures from within the app.

    Zuck says both features are in testing, and Meta just forwarded us the below:

    Drafts: allows you to save in-progress posts for future editing and posting.

    Threads Camera: opens your phone’s camera directly in the Threads composer, making it easier to share photos on Threads.

    Today’s release of Draft and Camera are initial tests. Currently, you can save one draft post, and you can take one photo per post with the Threads Camera.

    Correction, 7:34PM ET: Meta originally told us you could take videos too, but now says videos aren’t available yet. If you don’t see the options, it’s because “This is a global test with a limited number of people.”


  • Wes Davis

    Feb 21

    Wes Davis

    Meta is testing out Facebook cross-posts to Threads.

    Meta is only rolling out the test to its Facebook iOS app, and not in the EU, the company confirmed to TechCrunch today. Threads posts already show up on Facebook, provided you don’t opt out.

    TechCrunch writes that when user whimchic tried the feature in the Facebook iOS app, the post went to both platforms, but without any indication on Threads that it was a cross-post.


  • Emma Roth

    Feb 12

    Emma Roth

    Threads is testing ‘Today’s topics’ to tell users what’s trending in the US

    An image showing the Threads logo
    Image: The Verge

    Threads is rolling out a new test in the US that shows a list of popular topics that other users are discussing, Meta CEO Mark Zuckerberg announced in a post on Threads. The list will appear on the search page and in the For You feed, allowing you to browse through posts about a particular topic.

    In addition to testing a way to save posts, Meta recently said it will add controls to limit political content recommendations on Threads.

    Read Article >
  • Threads will finally let you save posts.

    The feature will work similarly to bookmarks on Instagram, allowing you to save posts and look at them later. It’s still in a “limited test” though, so you might not have it right away.


  • Threads is preparing to venture deeper into the fediverse.

    That comes courtesy of Alessandro Paluzzi, who frequently reverse engineers and reveals Threads and Instagram features. The new option lets you turn fediverse sharing on and off at will and you can easily copy your username formatted for the decentralized Activity Pub social protocol.

    Instagram boss Adam Mosseri said recently that Threads users will also be able to follow and interact with fediverse accounts from Threads, though their accounts will have to be public to do so.


    A pair of screenshots showing that a new Fediverse sharing feature is coming.
    Fediverse sharing (BETA) is on its way.
    Screenshots: Alessandro Paluzzi
  • Toward a unified taxonomy of text-based social media use

    Natural History Museum In London
    Let’s check out the specimens!
    photo by Mike Kemp/In Pictures via Getty Images

    The most important thing to know about social media is this: Most people don’t post.

    You know this. I know this. God knows this. I am going to limit my analysis to text-based sites because video sites such as TikTok, YouTube, and Instagram are not my ministry. This analysis may transfer in whole or in part to those platforms, for all I know.

    Read Article >
  • Threads is working on its version of trending topics.

    Instagram head Adam Mosseri confirmed in a post today that the Threads team is working on “surfacing trends”, so that new feature is definitely on the way.

    Last month, leaker Alessandro Paluzzi posted a screenshot of a feature entitled “Today’s topics” that seems similar to X’s “Trending Topics”, which display topics that users are engaging with the most. He said it could also include reviews by specialists, to avoid trends like "Taylor Swift AI."